Top 7 Crucial Steps for Digital Transformation
Throughout the last couple of years we have witnessed changes in how traditional management, operations, and leadership roles operate. The scope of job titles has changed and reshaped almost every aspect of a business. Digital transformation (DX) has gone from a trend to an essential element of business strategy. The development of digital technology is inevitable and it will restructure the strategies, operations and communications inside of companies. DX will need successful collaboration, clever planning, and integration between every department.
What is digital transformation?
Digital transformation restructures almost every part of a business. Information technology evolves very rapidly and the businesses believe that digital transformation will be crucial in order to stay competitive and successful. Digital transformation includes a fast transformation of business activities, strategies and goals of every department inside of organisations. It also forces the changes and opportunities of digital technologies and its influence on new strategic ways. The goal is to be more agile, innovative, cost efficient, productive and customer orientated.
According to Bill Schmarzo at CIO.com,
“the Digital Transformation is applications of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetisation opportunities.”
To follow we have provided some guiding key steps in order to be successful in digital transformation:
1. Change the way of looking
IT Companies and digital-based businesses are structured and organised very differently when comparing to traditional businesses. In order to maintain the growth of the company, the board and executive management team have to reshape the mindset, rebuild operations and develop digital activities.
2. Meaning of the user experience
One of the ultimate goals of every digital transformation inside of the company is the customer experience (CX) including employee experience (EX). Extraordinary user experience is the key in order to keep your customers satisfied and engaged with your company and brand. The customer experience must stays consistent and positive during every interaction with an organisation.
3. Generate digital Roadmap
Be prepared to list new digital initiatives into your current strategic roadmap activities. The outlined activities should show a new direction of planning and management in order to shift from traditional business models to digital-based business models. Be ready to prioritise your activities, change the order of projects underway, and also be ready to make some hard decisions and potentially remove some of the initiatives/projects because they are no longer suitable with the new business model.
To be successful in a digital world you need a clear and practical roadmap. Excite IT can ensure that your IT helps drive you there. Read more about Excite IT’s unique and proven approach here.
4. Prepare company assets for digital transformation
Every company has assets that are not actively manage and measured. Align your assets with the new future strategy of the company and reorganise resources from unclear projects to the most significant one/s. It is great to have passionate employees (digital ambassadors) who are keen to scale digital initiatives.
5. Change the business model and strategy thinking
Many companies and also marketers all around the world think that, they can grow and develop a digital business by selling the exact same products to the same customers throughout the same channels. Your new digital business model must meet the needs of the new digital customer.
6. Transform physical assets
Organisations have large inventory lists whether it is office equipment, hardware or software. Companies need to figure it out which of the tangible assets are going to be replaced by new digital assets in order to increase effectiveness and productivity. Also, Companies might start thinking of acquiring a new partner as it could bring innovative technologies and restructured brand recognition.
7. Changes in organisational structure
All of these applied changes above will need minor changes in organisation’s structure. Rethink the way your departments will be operating when you adapt digital transformation within the company by creating new functions, positions and departments.